BC Nurses' Union is the largest nursing organization in British Columbia, and violence in health facilities has reached shocking levels, with nurses being assaulted in their workplace. Ad campaign would depict hospitals as crime scenes, using the imagery and language of TV police procedurals to bring attention to crisis of violence against nurses.
This summer, over 10,000 postcards to our health minister have been signed by the public, endorsing nurses' call for safe workplaces
Best Community Engagement / Not for Profit Campaign. This case was recognized as best 2019 Community Engagement campaign at BCAMA Marketer of the Year.
Creative Director: Liam Greenlaw / Stu Ross Copywriter: Matt Mitchel