Bruno Galvani
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BC Nurses' Union - Violence. Not Part Of The Job.

BC Nurses' Union is the largest nursing organization in British Columbia, and violence in health facilities has reached shocking levels, with nurses being assaulted in their workplace. Ad campaign would depict hospitals as crime scenes, using the imagery and language of TV police procedurals to bring attention to crisis of violence against nurses. 

Best Community Engagement / Not for Profit Campaign 2019 - BCMA Marketer of the Year

This case was recognized as best 2019 Community Engagement campaign at BCAMA Marketer of the Year. This is a really nice award for us to win, as it recognizes the thinking behind the campaign, the creative work that delivered on the strategy, and the results that it drove.

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Aftermath

Aftermath

In the ads, frightened nurses are heard calling 911 operators to report attacks at their facilities, while viewers are shown graphic scenes including pools of blood, smashed glasses and a toppled wheelchair in a hospital hallway.

The ads echo the very real possibility of violence some nurses say they’re faced with every day on the job.

Creative Director: Liam Greenlaw / Stu Ross
Copywriter: Matt Michell

 This summer, over 10,000 postcards to our health minister have been signed by the public, endorsing nurses' call for safe workplaces

This summer, over 10,000 postcards to our health minister have been signed by the public, endorsing nurses' call for safe workplaces

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