The ads echo the very real possibility of violence some nurses say they’re faced with every day on the job.
Creative Director: Liam Greenlaw / Stu Ross
Copywriter: Matt Michell
In the ads, frightened nurses are heard calling 911 operators to report attacks at their facilities, while viewers are shown graphic scenes including pools of blood, smashed glasses and a toppled wheelchair in a hospital hallway.
This summer, over 10,000 postcards to our health minister have been signed by the public, endorsing nurses' call for safe workplaces