Best Community Engagement / Not for Profit Campaign 2019 - BCMA Marketer of the Year
This case was recognized as best 2019 Community Engagement campaign at BCAMA Marketer of the Year. This is a really nice award for us to win, as it recognizes the thinking behind the campaign, the creative work that delivered on the strategy, and the results that it drove.
In the ads, frightened nurses are heard calling 911 operators to report attacks at their facilities, while viewers are shown graphic scenes including pools of blood, smashed glasses and a toppled wheelchair in a hospital hallway.
The ads echo the very real possibility of violence some nurses say they’re faced with every day on the job.
Creative Director: Liam Greenlaw / Stu Ross
Copywriter: Matt Michell
This summer, over 10,000 postcards to our health minister have been signed by the public, endorsing nurses' call for safe workplaces