Bruno Galvani
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Molson Canadian - Cold Shots Rebrand

Molson Canadian Cold Shots offers a medium bodied lager beer brewed to 6.0% alcohol. As part of a business pitch, Wasserman + Partners has briefed me to rebrand the existing Cold Shots packaging and introduce its new flavour line extension to Canadian market through digital media platforms.

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 Firstly we started with the line extension naming process. We personified the liquid to match the flavour of the drink. The result is a name that’s memorable, sharp and edgy.       The Dewer -  4 shots Melon Liquor + 2 shots Shandy + Cold Shots Beer   The Meister -  2 shots Red Bull + 2 shots Jagermeister + Cold Shots Beer   The Doctor -  2 shots Amaretto + Cold Shots Beer   The Bomber -  4 shots Cherry Vodka + Cold Shots Beer      Creative Director:  Liam Greenlaw  Copywriter:  Ella Dalling

Firstly we started with the line extension naming process. We personified the liquid to match the flavour of the drink. The result is a name that’s memorable, sharp and edgy. 

 

The Dewer - 4 shots Melon Liquor + 2 shots Shandy + Cold Shots Beer

The Meister - 2 shots Red Bull + 2 shots Jagermeister + Cold Shots Beer

The Doctor - 2 shots Amaretto + Cold Shots Beer

The Bomber - 4 shots Cherry Vodka + Cold Shots Beer

 

Creative Director: Liam Greenlaw
Copywriter: Ella Dalling

 I was briefed to do a design exploration for  The Dewer  first, then apply its convention to  The Meister .

I was briefed to do a design exploration for The Dewer first, then apply its convention to The Meister.

 Products will be featured on a microsite living in Molson's web page. It will be possible to download a customized app and earn rewards entering codes.

Products will be featured on a microsite living in Molson's web page. It will be possible to download a customized app and earn rewards entering codes.

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 Audience can enter cap codes found on specially marked cans into  The Dewer  app to start earning points. Users can redeem  The Dewer  gear and free drinks.

Audience can enter cap codes found on specially marked cans into The Dewer app to start earning points. Users can redeem The Dewer gear and free drinks.

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