We Need a Break
We’re bringing the phone relationship to life from the point of view of a strong-willed, young woman. She’s been thinking about it, she knows what she wants, and she’s taking the straight-up approach to the break with her phone.
This time, instead of a romantic relationship, we played off the fact that to most people, our cellphones can be like our neediest friends—fun, charming, but sometimes a little too demanding.
When you’re behind the wheel and safety is at stake, it’s best to take a break.