The 2022 Season launch needed a refreshed visual and art direction that could unify key art, in‑client surfaces, and the overall campaign story. The old identity wasn’t strong enough for a global seasonal moment, so the goal was to build a system that felt modern, battle‑worn, and grounded in League’s world, pulling from Ornn’s forge and the raw, crafted materials in the game. I worked on the brand identity and motion direction for the launch, updating the Season Start logo with an Ornn‑inspired, hand‑forged gold treatment, defining the visual language for key art, and shaping how the teaser countdown and in‑client hub communicated the season’s narrative. The work focused on creating a unified visual system with premium polish and grounded, weathered details, aligning everything from cinematic teasers to live‑service surfaces. The result was a cohesive seasonal experience that felt elevated, consistent, and visually anchored across the entire ecosystem.

The updated V‑Bucks screen needed a clearer way to communicate the new currency tiers while fitting into Fortnite’s evolving UX direction. The existing layout struggled with hierarchy, readability, and visual rhythm, and the in‑engine implementation required a level of polish that matched the rest of the live product. My role was to redesign and implement the full experience in collaboration with UI/UX and engineering teams, shaping the visual logic, refining the layout, and carrying the work through to in‑engine execution. The design solution centered on tightening the layout so the tiers read immediately, rebuilding hierarchy, color structure, and spacing for a cleaner flow, and executing directly in Unreal by building custom material shaders, smoothing animation timing, and tuning the interface until every detail aligned with Fortnite’s visual language, resulting in clearer communication, stronger polish, and a seamless fit within the live product.

The console debut required the entire front‑end store to be rethought for a new platform, the PC experience couldn’t just be ported over because console hardware and interaction patterns demanded a different approach, the challenge was keeping the sharp premium identity while making the interface clear responsive and stable inside Unreal, I led the design UX and in‑engine implementation of the console store, defining layout logic refining the visual system and carrying the work through Unreal to match both creative intent and technical constraints, the final experience used adaptive layouts modular filigree details scalable visual logic high‑fidelity renders refined typography tuned materials and polished interaction timing, resulting in a fast cohesive console‑ready store that kept the signature clarity and polish of the game

Sentinels of Light brought together a global cross‑game event that had to merge an in‑client narrative journey with a fully functional marketplace, the experience needed to balance two opposing factions with completely different aesthetics while still feeling unified readable and emotionally grounded, weekly releases added pressure for consistency and polish, my role was to shape the visual and interactive identity across the event with design narrative and engineering partners refining usability styling and motion so everything held together across client surfaces campaign assets and web materials, the solution centered on building a visual system that stretched across story moments UI surfaces and campaign touchpoints tightening usability patterns tuning styling and animation to reflect the ornate shape language and expanding the work into key art web integration and motion graphics resulting in an experience that felt unified high quality and visually grounded across every release.

League of Legends skin launches and event moments needed ornamental systems that could shift tone between very different thematic worlds, the challenge was creating decorative elements that felt hand crafted expressive and lore aligned without slowing production or breaking consistency, I was responsible for defining and producing the ornamental language across these releases shaping frames icons and decorative structures that carried each champion or event’s personality while partnering with art direction narrative and UI teams, the solution centered on a flexible system built on detailed linework soft curvature logic and glow treatments that could shift mood depending on the campaign resulting in a cohesive collection that balanced bespoke craft with scalable execution.

Granville Island Brewery needed a refreshed packaging system that honored its small‑batch heritage while standing out on crowded shelves, the existing labels lacked clarity personality and visual consistency across twenty rotating flavours, the challenge was creating an identity that felt handcrafted and story driven while still delivering bold shelf presence, I supported the development of the visual identity for the monthly limited releases with 9 Letters shaping the look and feel of each flavour guiding concepts through refinement and final production and ensuring every label carried a distinct narrative within the broader system, the final work centered on expressive illustration intentional composition and a flexible structure that let each flavour show its own personality balancing handcrafted warmth with modern clarity and resulting in a lineup known for its visual impact helping several releases become best sellers and strengthening the brewery’s reputation for craft and consistency.