San Diego - CA

2:29:28 PM

Project Breakdown

Small Batch

Small Batch

Granville Island Brewing

Possessed Photography Unsplash

Product

Small Batch

Deliverables

Brand & Packaging

Company

Granville Island Brewing

1.PROBLEM

Granville Island Brewery required a packaging refresh for its small batch lineup. Their existing labels struggled with two core issues they lacked the distinctive personality necessary to honor the brewery heritage and they suffered from an inconsistent visual language across twenty different rotating flavors. The primary challenge was to create a cohesive brand presence that could stand out on crowded retail shelves where clarity and immediate visual impact are paramount.

2.Role

Contributing to the visual identity for the monthly limited releases Bruno worked on the design process alongside 9 Letters. He supported the journey of each flavor translating initial creative concepts into refined market ready artwork. His work encompassed the conceptual pipeline refining the visual direction for new flavor launches and helping manage the final technical production to ensure a premium unified finish across the portfolio.

3.Solution

The resulting ecosystem was a robust flexible visual system driven by expressive illustration and intentional composition. This structure provided the optimal balance allowing every rotating flavor to express its unique personality through bespoke art while remaining anchored within the master brand. By implementing a standardized modular label architecture the team achieved potent shelf impact resulting in a premium seasonal experience and several best selling releases for the brewery.

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